Why Staycations Are Still Britain’s Most Reliable Investment
When international borders reopened, many expected the staycation boom to fade. It did not.
Google Trends still shows “staycation” searches at more than double pre-pandemic levels, while Statista projects UK tourism to exceed £257 billion by 2025.
For investors, that stability is gold dust.
The Numbers Tell the Story
At Plas Coch Luxury Escapes (PCLE), our properties in North Wales have seen year-on-year growth, with revenue climbing from £90,000 in 2024 to a forecast £82,000 midway through 2025, despite reduced operational hours.
Occupancy rates remain above 70 percent through spring and summer, even as mortgage and utility costs rise.
This consistency proves one thing: domestic travel is not a temporary trend, it is now a cultural norm.
Why Guests Are Staying Close to Home
The reasons are practical as much as emotional. Flight prices remain high, cost-of-living pressures are squeezing families, and flexible remote work means people can take shorter, more frequent breaks.
Add to that the growth of pet-friendly accommodation, better design standards, and a collective appetite for calm over chaos, and you have a market that is here to stay.
The Investor’s Advantage
Unlike overseas property, UK staycation assets offer transparency and control. You can visit, inspect, and reinvest easily. Platforms such as Airbnb and Booking.com provide ready-made infrastructure, while digital marketing allows small operators to compete with big brands.
At PCLE, efficiency has been key. By cutting average task time by 62 percent without dropping quality, the team doubled bookings and maintained profits even with fewer staff. It proves that smart management can outperform scale.
Wales: The Unsung Hero of British Tourism
North Wales attracts over 4 million visitors a year, and Snowdonia National Park alone brings in around 700,000. The area’s natural beauty, accessibility from major cities, and affordability make it one of the strongest performers in UK tourism.
Investors looking for stability should note that average nightly rates around £100 mean just two weeks of bookings can often cover a property’s mortgage. That kind of resilience is rare in any other market.
Looking Forward
The next evolution of the staycation market will be sustainability. Guests now prioritise eco-friendly operations, local sourcing, and authentic experiences over luxury for luxury’s sake.
Those who combine thoughtful design with environmental responsibility will lead the next decade of domestic travel.
Staycations began as a necessity. They have become an identity, and one of the smartest ways to build long-term, tangible returns in an uncertain world.